ONLINE MARKETING AND WEB DEVELOPMENT BLOG REVIEW

I never knew that there are so many interesting things which I can learn online until I came across an online marketing and web development blog called Banner Blindness Inc. Not only did I get useful marketing information on the happenings around the cyber world, I also got some good advices on the pros and cons of some of the services available and ways to boost up the traffics for my websites.

What really caught my attention (so are the rest of the visitors) is the post on an analysis of direct response marketing - Kinoki foot pads - Livemercial. It shows how an effective website such as Kinoki foot pads can create a direct response impact which will boost up the sales for the company. The website has a strategy that will offer tens of products with are real impressive after you have signed up for any purchases. What a good marketing strategy but if you are not aware and careful on what you have selected while signing up, you might end up with recurring bills. Livemercial truly knows how to monetize its users, through recurring billing and up-selling. After all, the user had consented to purchase the products.

Another post which I like is on how to create an effective e-mail creative. The email marketing post explained the right way to send out email creatives that in return are effective and having high click-through rate? In short, an email creative must be colorful and tactful in using short sweet words to captivate the attention of the viewers.

Most of us out there would want to earn from any sort of online advertising companies and what I found out here in Banner Blindness Inc. is totally new to me. There are actually companies paying their users with high traffic to display their skins/templates for a specific period of time. Amazing right? This is one of the latest ways to enhance the online marketing strategy from a highly trafficked site by mode of using specially designed skins.

Speaking about online advertising strategy, you might want to know more about link bait. It is a great way to build the inbound links to your website. This is a method where a designer creates a time lapse photos/video and sent to another blogger in hope of getting a mention or a link. It usually works if your design is impressive enough to gain the attention of the recipients.

If you have any online marketing needs and you want some professional assistance, you can always check out Banner Blindness Inc. The company is currently offering the following consultation services to clients.

Paid Search (PPC - Price Per Click)
Large Scale Website Development
Blog Development
Landing Page Optimization
Affiliate Marketing
Display Advertising
Viral Video Marketing
Flash & Static Banner Creation
Link Building / SEO
Investment Research - Online Based Companies
Ghostwriting / Copyrighting
Social Media Optimization/Gaming

MARKETING THROUGH EMAIL BROADCASTING

With the advancement in Information Technology of today, many companies across the globe are smart enough to stretch their marketing budget by utilizing the most out of the internet. Thus, email marketing was born. Compared to other media investments such as direct mail or printed newsletters, this approach is much more effective and less expensive. Who would not want to distribute information to a wide range of specific, potential customers within a short delivery time frame and at a relatively low cost?

There are many e-solution companies that offer some facilities for this process. One UK permission based email marketing and email response management solutions company with more than 7 years of experiences caught my attention most. Maxemail is the name and they have the email marketing software that can help boost up sales for any brand in the market. What impressed me most is their user-friendly software that even a non-technical person could set up their email campaigns professionally. On top of that, they even have a detailed tracking reporting system ranging from funnel reports to domain centric reports.

Most of the time, when you tried to email your marketing campaigns, they get classified as spams. In Maxemail, they have a range of tools to help you in avoiding spam filters. They even have viral marketing campaigns which can automatically capture additional subscribers through your link of friends.

Maxemail is suitable for deployment in a number of different environments, whether they are a web based solution, an in-house installed system or a fully managed service. There are many more features available from Maxemail such as Email Broadcasting, Email Deliverability, List Management, HTML Template Management, Dynamic Content, Personalization & Segmentation, Campaign Optimization & Testing, Tracking & Reporting, Multi-user access rights and so on. You can always check out their email marketing services for more information and also their competitive and flexible packages for all sizes of business.