Sunday, 13 January 2008



With the advancement in Information Technology of today, many companies across the globe are smart enough to stretch their marketing budget by utilizing the most out of the internet. Thus, email marketing was born. Compared to other media investments such as direct mail or printed newsletters, this approach is much more effective and less expensive. Who would not want to distribute information to a wide range of specific, potential customers within a short delivery time frame and at a relatively low cost?

There are many e-solution companies that offer some facilities for this process. One UK permission based email marketing and email response management solutions company with more than 7 years of experiences caught my attention most. Maxemail is the name and they have the email marketing software that can help boost up sales for any brand in the market. What impressed me most is their user-friendly software that even a non-technical person could set up their email campaigns professionally. On top of that, they even have a detailed tracking reporting system ranging from funnel reports to domain centric reports.

Most of the time, when you tried to email your marketing campaigns, they get classified as spams. In Maxemail, they have a range of tools to help you in avoiding spam filters. They even have viral marketing campaigns which can automatically capture additional subscribers through your link of friends.

Maxemail is suitable for deployment in a number of different environments, whether they are a web based solution, an in-house installed system or a fully managed service. There are many more features available from Maxemail such as Email Broadcasting, Email Deliverability, List Management, HTML Template Management, Dynamic Content, Personalization & Segmentation, Campaign Optimization & Testing, Tracking & Reporting, Multi-user access rights and so on. You can always check out their email marketing services for more information and also their competitive and flexible packages for all sizes of business.

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