Wednesday, 13 March 2013



With a great amount of money and time invested into research and development, you are well assured that your new product would do very well on the market. However, how could you ascertain that your sales would be sky high? You might have the best product in the whole world, but consumers might not purchase it due to many factors such as high pricing, unsuitable sizes of packaging, uninformative labels or simply because the packaging design and brand name are unattractive. With a competitive market, consumers nowadays “buy through the eyes” instead of buying a product based on their necessities. Therefore, a catchy brand name such as “Anything” or “Whatever” with unique sizes and packaging designs play an important part in your marketing strategy. 

Just like any kid with high level of curiosity, the first thing any consumer will notice is on the attractiveness of the packaging design without having further thoughts on the actual content. How would you create an attractive package that would make your product a hit and at the same time create awareness on the new launch of your brand name? 

Firstly, it’s the conceptual stage which could be time consuming, but with a firm creative direction, you could easily establish your brand’s identity in no time. With a clear idea of what you have on your mind, execution of packaging sizes and design would be the next stage. Normally, most design departments will come out with mock copies of the actual packaging and designs in order to have a firsthand look on the overall realistic look. With any necessary tweaking to make the packaging perfectly presentable, the last stage would be to send the finalized designs out for mass productions. This is where label applicators play their roles in determining crisp printing and clear images with precision accuracy, regardless of what shapes and sizes they may be. 

These machines come in various models with different functions. Check it out here to find out which equipment such as the Pressure Sensitive Labeling Equipment, Roll-Fed Labeling Equipment, Finishing and Converting Equipment or even the Shrink Sleeve Labeling Equipment, are best used to make your line of products attractive and of highest quality.

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